First ray of sunshine

At the end of 2022, Gran Meliá opened Villa Le Blanc, Menorca’s first luxury hotel. We soon discovered that Menorca is the first place in Spain to witness the sunrise.

To celebrate this unique fact and mark Villa Le Blanc’s inaugural summer, we created an aesthetically stunning campaign. We showcased a poetic conversation between the first ray of sunlight and three suites, inviting guests to experience the first sunrise of summer in Spain at our hotel.