Hi! My name is Irene.
Since I was little, curiosity has been my driving force. So much so that I ended up living in very different countries and studying about 20 things at once. After graduating from Business, I began my career in Market Research, then moved into Marketing at a big multinational company. Eventually, I packed my bags for Barcelona and jumped into Advertising.
Apparently, I fell hard for this world, because I’ve stuck with it for the past 7/8 years, working as a Creative Copywriter at agencies like Lola MullenLowe, Honest, Momentum, and Kitchen.
My proudest creative moments?
Mostly born from personal projects and happy coincidences like:
writing a speech for Jordi Hurtado*…
creating a globally recognized digital museum…
accidentally nailing the best baby name ever for my nephew…
& convincing a Michelin-starred restaurant to refund a €500 booking I shouldn’t have made (true story).
That’s why my current challenge is a professional one: staying close to big ideas, brave clients, and teams who like shaking things up as much as I do.
Shall we talk?
llorcaire@gmail.com
(0034) 628 073 789
*Famously ageless Spanish trivia icon.
If you didn’t grow up in Spain, it’s totally fine not to know him.
