Creative Director
Aida Pozuelo
Yeray Cerpa
Art Director
Aida Pozuelo
Emma Calvo
Samuel Rico
Lucía Pertegaz
Copywriter
Irene Llorca
Ane Armentia
Pablo Ibañez
MELIÁ HOTELS INTERNATIONAL
Once Upon A Life In Tanzania
Journeys give birth to the most enchanting tales, and within these tales, one lives an entire lifetime. "Once Upon a Life in Tanzania" marks Meliá Hotels International's debut international campaign, narrating a circuit through their luxury hotels in Tanzania.
Led by the voice of a Maasai, we set out on a journey through four stories, discovering the enchanting beauty of the local scenery and the Tanzanian way of life. A campaign crafted with utmost respect for the culture, the local people, and the very essence of each destination.
Recognition: This campaign has been shortlisted for its results in the 2024 Eficacia Awards. Community Building and Own Audience category.
CHAPTER 1. Watu (the people)
CHAPTER 2. Rangi (the colors)
CHAPTER 3. Sauti (the sounds)
CHAPTER 4. Pole Pole (the pace of time)
