Your first partner

Right in the moment of developing this campaign, one of the most renowned paddle tennis couples split, creating a buzz in the paddle sports media. Rather than avoiding the topic, we created a testimonial spot featuring Gemma Triay and Lucía Sanz, the world's number one female paddle tennis pair at that time in the WPT. In it, they discuss the importance of having a reliable partner in the game—one that gives them power, control, and connection: their racket.